360° INSIGHTS EN2019-03-13T15:07:03+00:00

360° BENEFITS:

Managers need to distinguish information as interesting or actionable; interesting information in the form of anecdotal observations can help identify cursory opportunities or challenges, but the valuable information that will allow a manager to make sound, actionable decisions is best gleaned from quantifiable metrics.

Stephanie (Friedman) Wycoff, Chapter 11 Strategic Winery Tourism and Management

HOW:

Ask:

Personally & with Signage:

Wherever you meet Customers or potential Customers

Electronically:

E-mail, Social Media, Website

Using:

Mobile, Ipad, Kiosk, Paper

From:

Salesroom, Building & Grounds, Festivals and Events, All Communications

Incentive:

For Customers:

High value to Customers and lower value to you.

Unique, rare, relational, within contribution margin.

For Staff:

Rewards and recognition for positive staff feedback and benchmark improvements.

Program Pricing & Purchase:

Market Value: $308*

360° Insights Program:

  1. You can use your surveys at all times while  you are an INSIGHTS client.
  2. Your responses are UNLIMITED.  You will receive INSIGHTS, Email addresses, comments, and photos from all responses that provides them.
  3. By changing the survey, you change the questions.  By changing the questions it allows you to learn more & communicate again with your tribe.

All programs allow you to:

  • Leverage the system as a communication tool, a staff motivation tool, a marketing tool, and a customer relations tool.
  • Gain customer UNDERSTANDING that leads to actionable INSIGHTS.

Why choose 4, 6 or 12?

  • 4, 6 or 12 is the number of new surveys with new survey questions.  Ask more…learn more.
  • More new questions increases your depth of understanding and the number of times that you can interact with the same customers.

Terms of use:

  • Stop at any time.
  • Be refunded for any unused surveys. (Of course we will ask why!  We want to improve too!)
  • Your results are yours and remain yours.  We will NEVER share your results in a branded way.  We will use parts of your results anonymously within our global service satisfaction index and as part of our LEARNING division.

Sample 360° Survey and Results:

Example Survey from Myrddin Winery
Sample Email of Individual Results
Sample of General Report

360° INSIGHTS: 4

89/mo. (annually)
  • 4 unique surveys per year
  • New every 3 months
  • Unlimited responses
  • No contract
  • save 10% with annual payment
  • Implementation support

360° INSIGHTS: 6

109/mo. (annually)
  • 6 unique surveys per year
  • New every 2 months
  • Unlimited responses
  • No contract
  • save 10% with annual payment
  • Implementation support

360° INSIGHTS:12

189/mo. (annually)*
  • 12 unique surveys per year
  • New every month
  • Unlimited responses
  • No contract
  • save 10% with annual payment
  • Implementation support

“Wineries are advised to pay great attention to the guest experience and quickly resolve any negative interactions, for the visitors may take their business elsewhere; or worse, they might let the world know about their dissatisfaction via user-generated review websites such as Yelp and TripAdvisor.”

Stephanie (Friedman) Wycoff, Chapter 11 Strategic Winery Tourism and Management

In our first week we collected about 120 survey responses.  Within these results we received an add-on product idea that I think could be worth conservatively $6,000/year.

The ideas are there.  Now it’s up to us to make something out of it.

In our case, the value of what we get from our customers and this program is so much more than it costs.

It’s a “no-brainer”.

Evelyn, Myrddin Wine Company

“Check what my friend Kristofer has been working on.  Being that I work with data and insights everyday, it is a very powerful tool that can be used in so many ways!”

Will Stolicny, ComDoc

Contact us to talk with an INSIGHTS Expert:

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