Actionable concepts for business development and profitability.
I got kicked out of yoga…
Yes. Sad, but true. In hindsight, I never should [...]
The value of understanding value
I am currently reading an absolutely brilliant book about pricing. [...]
Remembering the “WHY”
As you read this, you are surrounded by an overwhelming [...]
The lock fight
If you can't say something nice, don't say anything at [...]
Meet me where I am and I will be more loyal
"Getting to know your customers, understanding their buying style and [...]
The 3 avocados…
It is time again to go to the Sat. morning [...]
Pricing: 3 models to develop a pricing strategy
As a part of the 4 primary marketing mix components [...]