Exceeding expectations requires preparedness and the more a manager can do to know the customers, what they are looking for and where they have been, the better the tasting room will be positioned to deliver a world-class experience resulting in happy customers and financial gains for the winery.
What’s in it for me?
This is what your customers are asking themselves.
We all VALUE things that are: unique, rare, create great memories or build relationships.
Look for the Win-Win. Offer something that is valued while at the same time benefiting you.
Energise your communications in creative and effective ways that promote VALUE.
With great incentives your response rates skyrocket and your benefits increase!
Need ideas? No worries…we will help you!
Here is an incentive that I just received in an E-mail. It clearly states the reward (who wouldn’t want an Apple Watch?). They give a clear deadline. I know why they want me to do it and what’s in it for me. Something I don’t know is what are my chances of winning.
How you design your incentives and communicate them are totally up to you. There are no limits and no rules.
What will you offer that will turn heads, get them on their cell phones responding and is relatively easy for you? Let’s find out!