Focus on PRICING EN2019-07-16T15:14:48+02:00

“Our survey found that firms developing and effectively executing value-based pricing strategies earn 31% higher operating income than competitors whose pricing is driven by market share goals or target margins.”

Thomas Nagle, et. al, The Strategy & Tactics of Pricing

Focus Topic:

The PRICE of Wine

What is your Customer’s willingness to pay?

Current survey response statistics:

The Pricing Survey:

(Go ahead and test it!…This is what your customers will experience!)

Survey Notes:

The survey is written to establish a price/value benchmark based upon geographical, involvement, and channel segmentation.

By using this survey, you learn the size and value of your segments to develop appropriate value propositions for each.  Benchmark and then measure the success of your value initiatives.

Each response asks for an Email address.  With this, you can send an automated “thank you” email and/or respond personally.

A write in comment opens the door for 2-way communications (and some really great info!).

PRICING Results

How many responses do you want?

  • Define your PRICE Frame

  • Segment PRICE frames

  • Understand VALUE ranking

  • Grow your E-mail list

  • Receive candid comments

200

120 +tax
  • 200 cleaned results
  • Non-limited Timeframe*
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 2,000
  • Email List: 1,000

600

360 +tax
  • 600 cleaned results
  • Non-limited Timeframe*
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 6,000
  • Email List: 2,000

1000

600 +tax
  • 1,000 cleaned results
  • Non-limited Timeframe*
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 10,000
  • Email List: 3,000

Unlimited

960 +tax
  • Your OWN Unlimited results
  • 3 months**
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 12,000
  • Email List: 4,000

*  If it is going slow…reach out! We can help you to get your results!

** Time to be extended if required to reach at least 1,600 responses.

Interested but unsure? Let's Talk:

* indicates required

Implementation: