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“Exceeding expectations requires preparedness and the more a manager can do to know the customers, what they are looking for and where they have been, the better the tasting room will be positioned to deliver a world-class experience resulting in happy customers and financial gains for the winery.”

Stephanie Wycoff, MBA, Estate Director, Seghesio Family Vineyards
Warning: customer INSIGHTS are addictive!

Bottom line: we can help you be more PROFITABLE.

What do our tools actually do?

“As the global wine trade is changing rapidly; with new and shorter supply chains, increasing use of e-commerce and social media, a need for new tools also emerge. To create brand awareness and loyalty with your customers and to be able to promote your wines most efficiently, you need to know who your customers are and what triggers them to buy and to fall in love with your brand. SWSI’s tools enable you to do just this and in an easy and intuitive way.”
Marie Cecile Von Ahm, Vonahm Ltd.
  • Grows your Email list.

  • Collects positive comments! (eWOM)

  • Is your active “suggestion box”.

  • Creates a PRIVATE channel for customer complaints.

  • Brings you fun PHOTOS you can use!

  • Tests innovations.

  • Investigates the “why not”.

  • Reveals EXACTLY what your customers want from you.

  • Tells you where your customers are.

  • Increases your social media counts.

  • Shows you how best to reach your tribe.

  • Builds strong & profitable relationships through 2-way communication.

What kind of information can you use right now?

360° INSIGHTS

  • Provides a complete picture of YOUR customers and business operations.  Asking again (next year) allows you to monitor and celebrate progress!

  • Creates new, fun, & informative ways to connect with customers.

  • Receive INSIGHTS, email addresses, photos, quotes and feedback.

  • Your customers are unique.  Industry comparisons give you additional information.

360° INSIGHTS Program

Focus on PRICING

  • Develops an in-depth understanding of customer price parameters and willingness to pay.

  • Provides data to support VALUE based pricing.

  • FOCUS group where you may contribute to and gain from other wineries experience and results.

  • Mastermind strategy group provides discussion, learning, and international networking.

Focus on PRICING

Both programs bring you:

  • Actionable INSIGHTS
  • Candid comments
  • Email addresses
  • Postal codes

360° INSIGHTS also brings you:

  • Photos you can use
  • Resolution items

Using both at the same time brings you:

  • Additional segmentation information for each defined price window

Coming next:

  • Focus on FUN!

  • Focus on SERVICE

Interested? Talk with our INSIGHTS Experts:

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Did we meet at prowein 2019?
Haben wir uns auf der Prowein 2019 getroffen?

“We use this data to focus our marketing on EXACTLY what our customer base is interested in.  We don’t have to spend time and money guessing anymore.”

Eric Cotton, Silver Crest Cellars

Within the first 27 responses I learned/received from my customers:

  • (2) new really good product suggestions
  • one of our guests doesn’t come because he doesn’t know where our handicapped parking is (with an email address so I could write him)
  • I had lost $230 of event sales because she got hung up in our ticket buying process
  • (6) great marketing quotes
  • (2) really cool photos (with permission to use).
Kristofer, Myrddin Wine Company

“Check out what my friend Kristofer has been working on.  Being that I work with data everyday.  It is a very powerful tool that can be used in so many ways!”

Will Stolicny, ComDoc