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When I started in the wine industry, I visited Napa and Sonoma Valleys with my Aunts and Uncles. We visited Mondavi and when I asked about pricing, I was given the formula: cost X 3 = price. I used this for many years.
Of course we did a survey to understand the market value! We asked about the value of the individual components and added the averages together. We will continue to survey our customers and deliver the results to you. Happy LISTENING!
Our 360° Customer INSIGHTS program is designed to be a monthly program. It is 12 topical surveys that together provide a 360° overview of your customer experience. With continued use, they provide an annual company benchmarking.
The surveys format: email address, 5-7 sliding scale questions, 1 fill in question, 1 request for photo. Average time to answer is 2:23.
The surveys are:
The surveys are implemented through your channels. Most common are your email list, social media, from your sales room and at events. (But creativity counts!)
Your customers are given incentives to answer the survey by you that will impact the response rate.
Your staff can be motivated to encourage response gathering with incentive programs.